An athlete’s “brand” used to be the name on the front of their jersey. Maybe you’d land some endorsement deals, sign some merchandise, and if you were lucky, be positioned for a long, successful career, on and off the field.

Times have changed. Thanks to the internet and social media, you can capitalize on your athletic achievements to build a real, lasting relationship with a worldwide audience—whether you’re a rookie or an established veteran.

Lineage Interactive creates a distinct, cohesive brand that’s completely your own. We then develop, grow and monetize your online presence, positioning your brand to grow as your career evolves.

There is no magic bullet that will create a globally recognized brand overnight. It takes the right people using the right tools to develop a brand that attracts fans, teams, and sponsors, and position you for success during and after your playing days.