Historically, third parties have controlled the way the world views professional athletes. You’d say something to a reporter, it would appear on TV or the newspaper, and the public would react.
That’s all changed. In a 24/7 news cycle powered by the internet and social media, you can be your own reporter, publisher and broadcaster. Fans and the media react instantly to everything you say and do—which, as you’ve probably seen, can be a force for good or bad.
That’s why just having a Twitter account isn’t enough these days. You need the right team with the right tools to get your story told in a way that grows your brand and projects the image you want.
Lineage Interactive has been at the forefront of digital brand management since the dawn of the social media era. We have the right mix of tools and expertise to establish and grow your brand.